Vicki Silver brings more than 25 years of marketing and executive leadership experience to Par∙a∙clete Partners. Most recently as Chief Marketing Officer and Senior Vice President, Marketing, of Feld Entertainment. Vicki led the global marketing efforts for the world’s largest producer of live touring family entertainment. She was responsible for the areas of brand management, market research, creative services, digital marketing, social media, database analytics and customer relationship marketing. As part of the executive team, Vicki was also instrumental in strategic planning for the organization.
Vicki began her 19-year career at Feld in the emerging CRM field and was a pioneer of leveraging big data to grow Feld’s business. She created the Database Marketing & Analytics and Market Research business groups, and introduced new ways to build relationships with customers through the extensive use of data and consumer insights. Vicki also spearheaded the critical development of digital marketing and social media within the company. Her successful leadership during a revolutionary time within the marketing industry, led to Vicki’s promotion to Feld’s Chief Marketing Officer and Senior Vice President, Marketing in 2009.
Prior to Feld Entertainment, Vicki worked in the consumer products industry where she held numerous management positions, marketing such well-known brands as Black & Decker and Moen. Having an understanding and appreciation of emerging technology, Vicki was selected to serve on the e-Commerce Council during its early stages at Black & Decker. Her focus has been on growth through product innovation, strategic analysis, brand building, channel and partner marketing.
Vicki holds an MBA from Case Western Reserve University in Cleveland, Ohio, and a B.S. in Business Management and Marketing from the University of Maryland, College Park. In her spare time, she passionately supports animal rescue causes.